You Deserve It Drink Driving Campaign
But what do we do about the 14 of wa drivers who despite having the right attitude of knowing the danger of drink driving still irregularly or regularly offend. The plan b drink driving campaign began in august 2012.
You Deserve Nothing By Alexander Maksik
The you deserve it drink driving campaign focuses on the concept that if you drink and drive you deserve to be caught.
You deserve it drink driving campaign. A tree never hits an automobile except in self defense. However a significant minority of drivers are still prepared to have a couple of drinks before driving. A diamond is forever.
Alcohol affects more than just you. These slogans are intended to inspire your next anti drinking and driving campaign. The overall goal of the campaign is to support the anywhere anytime approach to drink driving.
One in 10 people would consider having 2 or more drinks before they get behind the wheel. This simple slogan was launched back in 1947 and is still in use today. This increases to 1 in 5 among men aged 18 to 34.
Alcohol free is the way to be. You deserve it drink driving tv commercial campaign evaluation the goal of this campaign was to support the anywhere anytime approach to wa police enforcement activities. A designated driver helps you party another day.
Many people think they are not drink drivers because they believe they are not over the limit. It is about making positive choices to get home safely after a night out highlighting that driving is not an option. With practical options to avoid drink driving plan b takes a humorous and positive approach designed to engage the community about making alternative arrangements to get home after a night out.
The de beers diamond company has used this unforgettable slogan in what is definitely one of the longest running campaigns of all time. This campaign talks to this audience. To date the state governments anti drink driving education campaigns have been effective in reducing trauma on our roads.
During the time this campaign was in market alcohol impaired driving fatalities decreased from approximately 21000 people in 1982 or about 50 of all motor vehicle fatalities to 12500 people in 1999 or about 30 of all motor vehicle fatalities. Alcohol addiction is a self destruction. Drink driving contributes to over 30 of fatal road crashes.
Our recent campaign targets males aged 17 to 34 with this mindset. Alcohol cost you more than just money. But the reality is reflected in the tragic statistics and in our road toll.
Impaired Driver Statistics Effects Of Drunk Driving Infographic
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